To start with, consuming text content is hard—really hard.
But video is the other case. Particularly, reels.
How often do you scroll reels without knowing you have spent hours in it? Maybe 100 reels or 250? Who knows?
The thing is that video can be consumed at ease, but not the text content.
As a content writer, we all need our readers’ attention from start to end.
Apart from that, every writer wants their blog to be their user’s helpful destination and at the same time, we deserve something out of it.
That’s the purpose of the blog.
The goal can change and some of these are:
- Newsletter sign-ups
- Creating a brand awareness
- Getting more traffics
- Converting the users to leads
To achieve any of these goals, your blog should be wholesome—and that is sometimes hard to achieve.
From writing over 60+ blogs, I finally understand what makes content the best, and well-optimized.
Moreover; the process I will discuss here saves so much of your time and helps you finish your blog without writer’s block.
Let’s go through one by one.
Identifying, Understanding, & Setting the Goal
First, you have to figure out a topic to write about.
Look, to write a blog, you are investing time in it and that’s not a joke. You have to get something out of it.
It can be traffic, clicks, ranking, conversion, or anything. Or just passionate—that’s okay.
Let’s come to the identifying part.
Assess the topic you are going to write about – whether it has some demand or not.
Does the reader often search for it?
To find that, use keyword research tools, which most of you know, to identify the search volume.
And understand what you can get from it.
If it has search volume, you can possibly expect some traffic out of it, if it’s ranked.
Knowing the Stuff – Research
After confirming the topic and setting the goal, you should move to the next step. That is the research part.
Whether you know the topic or not, you can’t skip the research part and spit what you know in blank docs.
Start with searching the topic on Google, YouTube, or any other search engine.
Use any AI tool like ChatGPT, too. This helps.
The goal is to grasp the topic better and cover all the context covered by the rest of the content creators.
Understand the topic and decide what you should cover, and how you can differentiate from the rest of the content.
That’s how you stand unique.
Then, with research in hand, outline the topic.
Outline – The Roadmap
What is an outline?
It is the structure or plan that you create that guides you to complete the blog.
How can you navigate if you don’t have a root for your destination?
It’s impossible and overwhelming.
That’s how it looks when you start writing a blog without an outline.
Then, how can you create one?
After completing the research, I wrote all the headings and sub-headings – and what I will be covering inside.
Not everything—but a glimpse. So that I can revise it further, and make sure it belongs there.
When creating an outline, I decide to link some sources to the same site.
Yah! I am talking about internal linking.
It is underrated yet effective before readers and bots if done rightly.
Making it Engaging for Readers
You are now one step away from starting your blog.
Even if you have high-quality content, being authoritative in your niche, which you think would be irresistible for your readers to skip your content.
Wake up, my friend, you are still in a dream.
Make your blog engaging. Nobody wants to read fluff. Nobody wants to read a bunch of paragraphs that can be conveyed in one.
We’re in an AI era, where people can shoot a query and get a precise answer.
These AI search bots are slowly taking over Google search share, it’s essential, as a writer to wake up and see the fact.
There are some things you need to consider.
- Intro note – Hook the reader here, and make them excited and continue reading the blog.
- Break up the big paragraph. How often do you get overwhelmed seeing the huge para?
- Use bullet, numbering, images, and embed video. This ensures they digest your content without any trouble
- Make a conversation with your reader. Use that tone.
- End note – Imagine any movie, that holds your attention, and wins your heart, but in the end, it didn’t give justice. Don’t do that to your readers, too.
Many aspects can be worked on for better engagement. To identify those aspects, write, read, and understand and differentiate the good and the ugly content.
If you can’t grasp that, you can’t work that either.
Editing – The Distressing Part
You have to complete the blog, and you don’t publish it right away, right?
Maybe there’s something that needs to be addressed, and you can’t notice everything at all.
That’s why someone needs to see your content and share their feedback.
Mostly, the big corporates have editors. But this is not the case for everyone.
You can consider sharing your finished content with your colleagues or seniors.
Make changes based on the feedback given.
In my case, sometimes, I feel that I need to edit more and more. And it seems like a never-ending process.
But it is not. The content needs to be completed at a certain timeline, and rigorous editing shouldn’t extend the timeline further.
Things you need to consider editing are:
- Continuity
- Engagement
- Too much fluff
- To add or trim a section
Finally, from all the feedback you get, try to understand why it takes place and fix that on the coming content.
Don’t Overoptimize It
You heard it right!
Google has certain algorithms, sorry – many. But obsessing over overdoing it wouldn’t be the right way.
It sometimes ruins the way you want your content to be.
When considering SEO for blogs, it’s not just about the keyword. If you are not a beginner, you can contemplate this.
Then, what factors do I consider more than a keyword?
They are…Not here, look down.
- Internal links (This is how Google bots another resource within your site—same as your users.
- Pillar and cluster page (This means you provide more relevant content to the main topic. Click that link, cause this explanation isn’t enough for you)
- Meta title (Put the blog title & analyze the SERP. Check all the title and write a better one)
- Heading (Not gonna ask you to stuff keywords but try to be descriptive and engaging)
- Every reader had some goal before reading your blog. Do you satisfy that intent? If yes, you win.
- Sound genuine & provide first-hand information. If some sites find your content helpful, they will link your resource—and that’s a backlink.
These are the main factors you need to consider. As the sub-heading reads, “Don’t overoptimize it” – I mean it.
Probe about the quality of content you’re delivering, not how well you optimize the blog.
Publish It!
Now it’s time to publish the blog and let the reader enjoy your work.
Nothing is certain; likewise, if the blog didn’t achieve its purpose, don’t be skeptical.
It needs some time. Google needs some time – to evaluate your content, and rank better.
If it still didn’t work the way you wanted, rework the content.
This could mean adding the quality and removing the fluff.
Moreover, it lets the search result guide you in optimizing the content. Maybe that gives you a better idea.
Yes, this is how I write blogs and this is not the way I learned from day one.
Nor I did read another blog on “How to write blogs?”
It comes out of an experience. Trial and error. And finally, I find this is a reliable way to write.