My Work as an SEO Analyst - Portfolio

1. Improved the Ranking Position

I consistently scaled the ranking position from 20–30 to the top 1–5 on SERPs.

To achieve this, I didn’t rely on any fancy strategies. Just the essential SEO fundamentals did the work.

I focused on,

Creating helpful content
Optimizing the site code for fast loading
Revamping UI to improve user engagement
Building topical authority with the pillar and cluster strategy
Refining content based on search performance data
Prioritizing SEO tasks to focus on the quick wins
Conducting search intent–driven keyword research rather than chasing volume

Worst scenarios happen too, irrespective of our efforts.

Sometimes I even Googled “Top Ranking Factors”, knowing full well it won’t fix the ranking.

2. Managed Multiple Sites over the Years

I have led SEO strategies for multiple sites across different industries and CMS.

Industries I’ve worked with:

B2B Products
B2B SaaS
Schools
Colleges
E-commerce (Clothing)
B2B Manufacturing

CMS platforms I’ve worked with:

Wix
Ghost
WordPress
Shopify

3. Automating and Building Tools

It is always better to get help when doing a tedious job. We don’t have to hope on the juniors to do this.

Through vibe coding, I have automated some workflows and built some tools.

Alt text Generators – To generate alt text for multiple image URLs
N-gram analyser – To analyse the n-gram for the meta title and page content
On-page Scraper – To scrape and analyze content
Bulk fetching desktop and mobile web performance using PageSpeed Insight API

4. Writing Landing Pages

I wrote 50+ landing page contents.

If I were starting a landing page content, I would follow these checklists,

Highlight the USP in the hero section – Communicate the core value in seconds.
Address the main pain point early – Clearly show that you understand the user’s problem and position your solution effectively.
Maintain a logical flow across sections – Guide the reader naturally from problem → solution → benefits → action.
Prioritize readability and engagement – Use short paragraphs, scannable sections, and clear formatting.
Integrate keywords naturally – Optimize for search intent without keyword stuffing.
Keep the content concise – Focus on clarity and impact; less is often more.
Write persuasive headings and subheadings – Makes the audience stay rather than bounce from it.
Use trust signals – Include testimonials, reviews, or case studies to build credibility.
Add clear and compelling CTAs – Every major section should guide the user toward a specific action.
Handle objections proactively – Address common concerns through FAQs, guarantees, or proof points.
Optimize for mobile readability – Ensure sections and content work smoothly on smaller screens.

The outcome?

Increased ranking position, conversion rate, and performance, and more importantly, revamped the entire code.

5. Crafting Blogs

I wrote 100+ blogs.

Every blog written has a purpose.

Some,

Improved topical authority
Scaled cluster content
Guided the user through every stage
Scaled the site’s traffic
Brought leads and revenue
Actually helped the users

Among the 100 blogs, there’s one blog that I cannot forget, which outranked giants like Semrush and Similarweb.

To find that content, search the keyword “PeerSpace alternatives,” and you’ll find a site, RadicalStart, at the top.

6. Optimising the Conversions

This is what most businesses care about, rather than “rankings or traffic.”

But we know the importance of it.

This is how I proceed with conversion rate optimization,

Removed irrelevant sections to reduce clutter and keep the page focused on conversion.
Highlighted the USP in the hero section to capture attention immediately and communicate the core value.
Improved the content tone and clarity by shifting to a more conversational, user-focused style.
Restructured the order flow to make the user journey more intuitive and frictionless.
Simplified the design with clean layouts and ample white space to improve readability and focus.
Optimized CTA buttons by refining their color, placement, and copy to make actions more compelling.
Shifted the messaging from a sales-heavy tone to a more relatable, connection-driven approach.
Strengthened visual hierarchy so users can scan the page quickly and understand key points.
Reduced friction in the conversion path by minimizing unnecessary steps or distractions.
Aligned the page with user intent to ensure the messaging matches what visitors expect.
Used trust signals such as testimonials and reviews to build credibility.
Ensured mobile optimization so the experience remains smooth across devices.

7. Collaborate with the Cross-functional Team

SEO is incomplete without team collaboration.

I have worked closely with the designer, developer, tester, and content writer to make other things done.

With the developer, to revamp the code for improved page speed and responsiveness
With the designer, to redesign the website to enhance the conversion and user engagement
With the tester, to test the entire site for usability and bug fixes
With the content writer, to craft the blog and landing content

8. Managed Multiple Sites over the Years

I have led SEO strategies for multiple sites, coming from different industries and CMS.