Before you might ask: “Who are you to talk about a high-converting landing page?”.

To explain that, I have written 15+ landing pages and have made them rank as well.  

Not quite enough, but I hope I have some things to say about this topic. 

In the beginning, I was given the task of writing landing pages for our site. 

I don’t have any idea like I have now. 

I went on mimicking the previous landing page template.

After that, I felt, “We’re missing something.” and that is what the user wants.  

In this blog, I am going to share my experience and expertise in creating the best landing page that sells. 

I can assure you will learn something from it.

What is a Landing Page?

Let me give a small intro to a landing page. 

A landing page is a web page that lands when the user searches for a keyword.

Every business has something for their customer as a service or product. To sell that, they need a landing page. 

And the motive for that could be,

• In getting leads
• To make the users take action
• To sell the product or service

However, the above three pointers hold the same meaning, though.

Focusing on the User’s Wants

If we know what they want, we can win their trust, which in turn converts into a lead. 

Let’s discover that.

• They need to find out why you’re the best option. 
• Of course, they see your authoritativeness over the reviews and previous projects sections.
• You need to make the process way easier for them – so they don’t forget the impact you have created first.
• They consider pricing a top priority.
• They expect the best product or service which comes with the best plans.

Simply put in a single sentence – they want a better option.

Then, how should the Landing Page be?

I can hear you.

To create a persuasive landing page, you must meticulously examine what your users want. 

Let’s go with the website we’re working on.

We build a readymade app development and have many landing pages focusing on different keywords.

For our users, they consider some sections as a top priority, and we know that.

Those most valuable sections are,

• Review
• Features
• Product demo
• Pricing

As SEO analysts, our main goal is to convert the visiting users into leads – like getting their contact details to convert them to sales.

To achieve that, we need to master those sections to lure the audience in.

That’s how the judgment takes place. If they think we’re the better option. They would fill out the form and talk with our sales team.

However, these section changes for each business.

Let’s name those sections as “Top influencer”.

How do these sections impact the users?

• Review – Makes your business trustable.
• Features – Your future clients would compare yours with the competitors. 
• Product demo – Give them a in-hand experience.
• Pricing – Act as a huge driving factor.

Those pointers were our case. It changes for each niche.

Making an SEO-friendly Approach 

SEO is crucial before designing your landing page. 

It takes your page to the right user at the right time when they search for it.

There are three things you need to look at.

They are,

1. Search intent
2. My SEO checklist
3. CTA 

1. Search Intent

Knowing what your user wants could do a lot more than you think. 

Is the keyword aligned with the reality, expectations, and your landing pages?

2. On-page SEO Checklist to Follow

• URL
• Page speeds & core web vitals
• Title tag
• Meta description
• Keyword 

I wouldn’t say a single thing would give you the big hands. But maintaining the overall SEO effort will do.

Analyze your competitors like how they are doing better in SEO than you.

And some sites with the top DA & PA would stand still. 

More than SEO, it’s all about the competition that plays the role of your ranking factors. 

If you’re a small site, that is new, has low DA & PA, and has limited topical authority – good luck to you. 

3. CTA

You’re landing page should have the best design. 

Coming to the CTA, the design triggers the user like no one else. And we can’t ignore the content, too. 

Both have their part. 

Don’t sell through CTA.

Then how?

You can identify their pain point & come up with a solution, sorry – a content. 

Let’s go with an example.

Do you know Ahrefs – an SEO tool?

Their CTA headings read,

“Everything you need to rank higher & get more traffic”.

And the button content: “Sign up for Ahrefs”.

On the right side of their button: “16,853 users joined Ahrefs in the last 7 days.”

Everything is convincing..

In this scenario, the heading content looks like this, “What would be the effect after the customer purchases the Ahrefs tool”

Let’s see how we can rewrite them.

1. Creating fear – it is not recommended in most cases.

A site without a great SEO tool could pull back your SEO effect 

2. Or using the product as a main picture – the Ahrefs way.

Hone your SEO game to the next level & monitor your website in one place 

I hope this blog sums up your reading experience. 

If you’ve been writing landing pages for some time, you would probably be figuring out the psychological factor that relies on the best landing page.

If you have any questions, or ideas to discuss, then connect with me on Linkedin.